A great coach is more than just a teacher; they are a mentor, a motivator, and a guide to unlocking hidden potential. They challenge and inspire, bringing out the best in us.

In the high-stakes world of sales, where every pitch and strategy can make a difference, the value of a talented coach is priceless.

Recognizing the profound impact of expert guidance in this arena, we set out on a mission together with ARRtist Circus. We explored far and wide, examining insights and strategies to compile a list of the very best in sales coaching in the German speaking DACH region.

For the first time ever, we are proud to present our carefully curated list of the top sales coaches in DACH in 2024.

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The Top Sales Coaches in DACH in 2024

Eager to surpass your sales goals? Want to sharpen your sales skills to perfection?

Look no further. These top sales coaches are the trailblazers lighting your way.

Connect with their insights on LinkedIn, delve into their published works, or reach out to seek individual guidance.

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Jens Hutzschenreuter

About: Jens Hutzschenreuter and his Digital Business Group (DBG) support B2B sales teams in 3 areas: B2B Sales Advisory / Management Consulting, B2B Sales Training / Coaching and Sales Recruiting.Jens and his team regularly work with SMEs, scale-ups and listed companies as well as PE-financed companies. They work together on both strategic (e.g. B2B sales strategies) and operational projects such as onboarding or team coaching. DBG has experience from over 100 projects with companies from DACH, as well as USA and Canada.

Focus: B2B Sales, Software Tools, PE Funds, Leadership, Digital Sales

Contact: LinkedIn

Company: Digital Business Group (Advisory und Training), SalesPotentials (Sales Recruiting)

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Michael Jäger

About: Michael Jäger uses his 15 years of experience in sales and entrepreneurship to help companies increase their revenues through efficient revenue management. His approach harmonizes marketing, sales, Customer Success and customer support to optimize the customer experience and growth processes.

Focus: Scaleups, Customer Journey, Revenue Management, Operational Efficiency, Sales Optimization

Contact: LinkedIn

Company: Cremanski & Company

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Björn Schäfer

About: Bye bye, Founder Sales. Björn W. Schäfer supports only a few selected startups per year in the transition from Founder-Led Sales and the development of a holistic Go-To-Market organization (Seed to Series A). B2B sales is always the central pivot. Founders benefit from Björn's practical experience and methodological knowledge from 100+ B2B SaaS startups, 50+ GTM podcast episodes and 10+ angel investments. In August 2024, his book “Funky Flywheels” was published, which made it directly onto the Amazon bestseller list as No. 1 in the Startups category.

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Focus: B2B Sales, B2B SaaS, GTM, Seed, Venture Capital, Founder Sparring

Contact: LinkedIn

Company: Rowing8

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Lars Krüger

About: Lars Krüger has 19 years of experience in sales, especially in building and managing sales teams. As co-founder of elearnio, he scaled the SaaS company to seven-figure revenues. He helps companies generate 5-15 new appointments per week and increase their conversion rate to over 50%.

Focus: B2B Sales, SaaS, Startups, Sales Team Building, Pipeline Generation

Contact: LinkedIn

Company: larskrueger.com

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Volker Hein

About: Volker Hein specializes in software and IT sales. With his experience as CTO at SAP for Central and Eastern Europe, he helps companies develop compelling pitches that generate revenue. He provides effective support to improve pitch performance and shorten sales cycles.

Focus: Software Sales, IT Sales, Pitch Development, Sales Cycle Optimization, B2B

Contact: LinkedIn

Company: sales-elements.io

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Stephanie Sgura

About: Stefanie Sgura has supported over 400 founders and helps sales leaders and teams improve their sales numbers through modern methods. She focuses on scaling sales processes and developing high-performance sales teams.

Focus: Startups, Sales Training, Conversion Improvement, Sales Cycles, High Performance Teams

Contact: LinkedIn‍

Company: Growth Mastery

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Manuel Hartmann

About: Manuel Hartmann built SalesPlaybook from CHF 0 to 30k MRR in less than 18 months and scaled it to seven-figure annual revenues. He helps B2B SaaS and service companies optimize their sales processes and achieve profitable growth.

Focus: B2B SaaS, Professional Services, Sales Optimization, HubSpot, Outbound Sales

Contact: LinkedIn‍

Company: The Sales Playbook

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Susie Mathieson

About: Susie Mathieson is an experienced sales trainer and coach with over 15 years of experience. She helps sales teams reach their full potential and provides customized training and coaching.

Focus: Sales Training, Sales Leadership, Inside Sales, Key Account Management, Market Entry Strategies

Contact: LinkedIn‍

Company: The Small Stuff

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Robert Anders

About: Robert Anders has over 13 years of experience in sales leadership, consulting, and coaching. He helps early-stage climate tech companies achieve their revenue goals and optimize their go-to-market processes. As a core group leader at Pavilion, he supports the growth and development of the sales community in Germany, sharing insights on business development and customer management.

Focus: Sales Leadership, Climate Tech, Early Stage Companies, Revenue Optimization, RevOps

Contact: LinkedIn

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Sascha Guck

About: Sascha Guck is the founder of scaletalents and a passionate sales enabler. He helps startups and scaleups reach their full potential and increase their revenue. With tailored concepts and proven strategies, he has already helped numerous companies achieve their sales goals.

Focus: Startups, Scaleups, B2B SaaS, Sales Enablement, Revenue Growth

Contact: LinkedIn

Company: scaletalents.com

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Ute Gütschow

About: Ute Gütschow helps medium-sized companies position themselves online as top experts and acquire customers through LinkedIn. She offers a sophisticated sales and marketing strategy to increase visibility and expert status.

Focus: LinkedIn, B2B Sales, Branding, Online Presentation, Digital Sales

Contact: LinkedIn‍

Company: Ute Gütschow

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Simone Severino

About: Simone Severino specializes in sales acceleration and offers strategies for revenue growth and cost reduction in B2B. With over 21 years of experience, he shares his sales insights in his book "Strategy Sprints".

Focus: Sales Acceleration, B2B Sales, Sales Management, Sales Strategy, Author

Contact: LinkedIn‍

Company: Strategy Sprints

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Tobias Völlmecke

About: Tobias Völlmecke focuses on empathic and personable sales to build sustainable customer relationships. He offers sales transformation and helps sales teams achieve their revenue goals.

Focus: Empathic Sales, Team Building, Sales Transformation, Leadership, Customer Relationship

Contact: LinkedIn‍

Company: Wasserkreise

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Virgil Schmid

About: Virgil Schmid combines traditional sales strategies with new approaches from neuroscience and sales psychology. He helps companies optimize their sales processes and increase their revenues.

Focus: Sales Training, Digital Transformation, Sales Psychology, Neuro-Marketing, Motivational Speaking

Contact: LinkedIn

Company: Spielend Verkaufen

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Thomas Pelzl

About: Thomas Pelzl has been supporting founders and startups for over 30 years in building successful sales processes and strengthening customer relationships. He offers practical coaching for sustainable success in sales.

Focus: Sales Coaching, Startups, Sales Processes, Customer Relationships, Practical Training

Contact: LinkedIn

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Harald Klein

About: Harald Klein uses his over 20 years of experience to support B2B sales teams in various industries. He offers practical training and coaching to improve sales processes and increase revenues.

Focus: Manufacturing, B2B Sales, Negotiation, Sales Processes, Customer Acquisition

Contact: LinkedIn

Company: Sales Inspiration

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Oliver Kerner

About: Oliver Kerner has been advising B2B companies since 2014 and helps them increase their sales through hybrid sales strategies and LinkedIn marketing. He offers comprehensive sales training and tailored strategies.

Focus: Social Selling, Hybrid Sales, Inbound Lead Generation, Sales Training, Content Marketing

Contact: LinkedIn

Company: OK Trainings

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Dominik Reinhardt

About: Dominik Reinhardt offers innovative training and coaching concepts for medium-sized companies and startups. He helps companies improve their sales processes and develop their leadership.

Focus: B2B Sales, Retail, Leadership Development, Customer Acquisition, Blended Learning

Contact: LinkedIn

Company: Train4Success

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Patrick Helm

About: Patrick Helm offers an interactive sales community and comprehensive online training. His platform supports salespeople in improving their skills and offers regular live events and Q&As.

Focus: Online Training, Sales Community, Sales Methodology, Live Events, Mobile Sales

Contact: LinkedIn

Company: Patrick Helm

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Ulrich Merz

About: Ulrich Merz provides practical phone and sales training for medium-sized companies. He helps companies optimize their sales processes and increase their revenues.

Focus: Phone Training, Recruiting, Competence Management, Sales Training, Customer Service

Contact: LinkedIn

Company: Mittelstandserfolg

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Werner Hahn

About: Werner Hahn specializes in modern sales techniques and helps companies adapt to the new challenges of the sales world. He offers practical training and coaching to increase sales success.

Focus: Sales 4.0, Sales Transformation, Sales Strategies, Customer Engagement, Modern Sales Techniques

Contact: LinkedIn

Company: Werner Hahn

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Dieter Menyhart

About: The Swiss B2B sales trainer Dieter Menyhart and his team take sales leaders and teams to the next level of performance with strategy development, sales training and coaching. His specialty is Customer Acquisition and his institute is the only sales training institute in Switzerland that is certified by FORBES. Well-known companies such as Microsoft, Red Hat, Postfinance and hundreds of SMEs rely on his expertise.

Focus: Customer Acquisition, Sales Training, Business Development, Sales Enablement, Customer Acquisition, Leadership

Contact: LinkedIn

Company: Swiss Sales Academy

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Carsten Kutzner

About: Carsten Kutzner supports companies in Germany, Austria, and Switzerland in developing unique sales strategies. He offers training and consulting to enhance sales performance and integrate new techniques.

Focus: Sales Development, Training, Consulting, AI in Sales, Social Selling

Contact: LinkedIn

Company: Intem

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Marcus Waser

About: Marcus Waser helps companies sell more easily and effectively through clear sales processes and the use of sales psychology. He offers consulting and training both online and offline.

Focus: Sales Processes, Online Marketing, Sales Psychology, B2B Sales, Consulting

Contact: LinkedIn

Company: Markus Waser

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Dirk Hornschuh

About: Dirk Hornschuh specializes in technical sales and helps companies optimize their sales processes and increase revenue. He offers tailored solutions for technically complex products and services.

Focus: Technical Sales, Complex Products, Sales Processes, Engineering, Manufacturing

Contact: LinkedIn

Company: Hornschuh Consulting

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Jan Weinhart

About: Jan Weinhart supports startups in building professional sales processes and generating revenue faster. He offers consulting and training on various sales techniques and strategies.

Focus: Sales Recruiting, Startups, Sales Processes, CRM, Lead Generation

Contact: LinkedIn

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Roland Kümin

About: Roland Kümin is an experienced entrepreneur with expertise in global sales and business development. He supports companies in digital transformation and offers practical consulting.

Focus: SaaS, Business Intelligence, eCommerce, Consulting, Digital Transformation

Contact: LinkedIn

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Ulrich Dietze

About: Ulrich Dietze developed the TQS sales optimization method and helps companies systematically improve their sales processes. He offers practical training and coaching to increase revenue and profit.

Focus: Sales Processes, Training, Coaching, TQS, Revenue Increase

Contact: LinkedIn

Company: Deutsche Vertriebsberatung

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Thomas Schäring

About: Thomas Schäring is the head trainer at Muttersprache® and provides training worldwide for SMEs and corporations. He supports companies in developing clear and effective sales strategies.

Focus: Sales Training, Leadership, B2B, D2D, B2C

Contact: LinkedIn

Company: Muttersprache

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Sarah Jochimsen

About: Sarah Jochimsen supports sales leaders in building sustainable sales systems and leading their teams to peak performance. She offers comprehensive training and coaching for ambitious startups and scale-ups.

Focus: Sales Leader Training, Scaling, Conversion Improvement, Sales Cycles, High Performance Teams

Contact: LinkedIn

Company: Growth Mastery

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Max Koester

About: Max Koester has over 17 years of experience in sales and marketing and helps companies increase their revenues. He offers coaching and consulting for various business areas.

Focus: Sales, Marketing, Business Development, Sales Psychology, Coaching

Contact: LinkedIn

Company: Reveniu

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Patrick Utz

About: Patrick Utz is an experienced sales coach and consultant who guides his clients step by step through successful sales processes. With a degree in economics and extensive client-side experience, he works with small and medium-sized businesses as well as well-known companies to optimize their sales. As an extreme athlete, he brings discipline and perseverance to his training.

Focus: Sales Process, Mindset Coaching, Revenue Growth, Client-Side Experience, Sales Training

Contact: LinkedIn

Company: Patrick Utz

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William Frenzel

About: William Frenzel specializes in developing and implementing modern sales strategies for companies in the trade, service, and industrial sectors. With over 20 years of experience, he helps businesses achieve sustainable growth through innovative business models and the targeted use of technology.

Focus: Sales Strategy, New Growth, Retail, Industrial Services

Contact: LinkedIn

Company: Power Sales

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Christian Krause

About: Christian Krause is an experienced sales trainer with a focus on mindset development and building effective sales systems. With extensive experience as an SDR, BDR, and AE, he has coached hundreds of sales reps, helping them achieve their sales goals and significant income increases.

Focus: Mindset, Sales Training, Sales Systems, Coaching, Online Courses

Contact: LinkedIn

Company: Christian Krause

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Christopher Funk

About: Christopher Funk is an experienced sales coach with over 25 years of experience, helping companies sustainably increase their revenue and profit. As the host of the VertriebsFunk podcast, he offers extensive insights into the world of B2B sales and provides tailored solutions for his clients.

Focus: B2B Sales, Revenue Growth, Sale Growth, Podcasting, Consulting

Contact: LinkedIn

Company: Christopher Funk

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Frederik Schröder

About: Frederik Schröder is the CEO of moinAI and an experienced Sales Advisor. He places great emphasis on high quality in the sales process, leading to higher closing rates and sustainable growth. With his expertise in B2B software and AI chatbots, he helps companies improve their customer communication and increase revenue.

Focus: High-Quality Sales, B2B Software, Sales Process, AI Chatbots, Customer Experience

Contact: LinkedIn

Company: Schröder Sales Solutions

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Julian Scharf

About: Julian Scharf is the originator of the Empathy Sales Framework, specifically designed for the German-speaking market. With over 13 years of sales experience, he supports sales professionals and companies in increasing their revenue by focusing on empathetic customer interactions and tailored sales strategies.

Focus: Empathy Sales, Software Sales, Customer Interaction, Business Value, Persona Messaging

Contact: LinkedIn

Company: Empathie Sales

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Stephan Rappenglück

About: Stephan Rappenglück is the founder and managing director of Sales (R)Evolution, which has become one of the most modern and successful coaching providers, academies, and business consultancies in the field of B2B sales development. Clients include Bauer Media Verlag, Teufel, Spirotech, Dell, Microsoft, Carpet Concept, and Merlin Entertainment.

Focus: B2B Sales, Sales Strategy, Sales Coaching, Digitalization, Business Consulting

Contact: LinkedIn

Company: Sales (R)Evolution

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Andreas Foerster

About: Andreas Foerster is an entrepreneur, speaker, and sales coach who has been working with clients globally since 2006. He specializes in holistic sales systems, sales leadership, and storytelling. His work focuses on building lasting customer relationships and achieving outstanding sales results.

Focus: Holistic Sales System, Sales Leadership, Storytelling, Customer Relationships, Global Sales

Contact: LinkedIn

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Sandro Covi

About: Sandro Covi is specializing in individual coaching in B2B sales, particularly in the deep tech, robotics, and construction sectors. With over seven years of experience, he helps companies achieve their sales goals and improve their sales skills through tailored coaching programs.

Focus: B2B Sales Coaching, Deep Tech, Robotics, Construction, Industrial Sales

Contact: LinkedIn

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Henning Heesen

About: Henning Heesen is a serial entrepreneur and business consultant with over 25 years of experience in building and expanding companies. He has founded and successfully exited four companies by making them market leaders in niche markets. Today, he helps businesses achieve their global sales targets and expand internationally.

Focus: Global Sales Strategy, Company Building, Niche Markets, International Expansion, Serial Entrepreneurship

Contact: LinkedIn

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Feel like someone is missing on that list? Reach out to us via [email protected].

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Selection criteria for the list of top sales coaches in DACH in 2024:

• Full-time and/or self-employed sales coach (not employed by a company)
• Published a book and/or founded a company in the field of sales coaching
• At least 3,000 followers on LinkedIn (status August 2024)
• >5 years of experience as a sales coach and relevant references